DLC Media, Inc. Is a locally owned media company with 7 radio stations and 7 websites in the Wabash Valley. DLC Media operates it’s 7 radio stations from 3 locations. (Follow this link for details).
Our mission is to provide local news, sports, weather, music and entertainment for the communities we serve while helping local retailers reach more current and new customers with customized marketing campaigns on radio and via our websites.
History of our President & General Manager
Dave Crooks owns 100% of DLC Media, Inc. Crooks grew-up in the small town of Graysville, Indiana in Sullivan County. Dave was only 16 when he began his broadcast career in 1980 at WNDI in Sullivan. Prior to his Senior year in High School he became the morning show host and gained class credits as well as valuable experience. Soon after High School graduation he was promoted to Station Manager. Instead of attending college, Dave became sought after by several other media outlets. Before he purchased his first radio stations, Dave worked at a Newspaper in Sullivan, Indiana as well as radio stations in Rockville, Brazil, Indianapolis, & Bedford, Indiana as well as Peoria & Springfield, Illinois. In 1993 he and three other business partners created Old Northwest Broadcasting, Inc. They purchased radio stations in Washington and Vincennes, Indiana. Dave became active in his new community.
In 1996, Dave was elected to the Indiana House of Representatives. He Chaired two different House Committees and served in Leadership of his caucus. He retired in 2008 from the Indiana General Assembly. In 2012 he won the Democratic nomination for Congress in Indiana’s 8th District. However, he lost the General Election to the Incumbent. During his Legislative career in 1999, Dave sold his interest in Old Northwest Broadcasting, Inc. On September 1st of 2001, Dave’s new company, DLC Media, Inc. agreed to purchase WAMW AM & FM in Washington, IN. In 2012, DLC purchased WAXI-FM in Rockville, Indiana. In 2016 DLC Media purchased WAKO AM & FM in Lawrenceville, Illinois. In 2017 DLC Media purchased WVIG-FM in Seelyville, WZJK-FM in West Terre Haute as well as WAMB and WFNB in Brazil, Indiana.
In 2020 DLC Media sold WAMW AM & FM in Washington, IN to DeWayne Shake of Shake Broadcasting.
Dave is married to Shelley Jones Crooks. They reside in Brazil, Indiana. They have three grown children: Mackenzie, Jared and Jacob. Dave is passionate about radio. In 2016, he served as the Chairman of the Board of the Indiana Broadcasters Association. He has also served on advisory boards for Small and Medium Radio Markets for the National Association of Broadcasters.
Coverage maps for our stations
To download this map of our total area of coverage for all seven radio stations click here.
To download a map of our Northern cluster of radio stations click here.
To download a map of our Southern cluster of radio stations click here.